About the advertising, i am not agree with you, the link is the joy (cf : slogan+music+gorilla’s face). They use only two sentences: “I can feel it coming in the air tonight, Oh Lord —-I’ve been waiting for this moment, all my life, Oh Lord”
It is a kind of unbelievable moment,….
During the first 30s, you believe the gorilla’s face shows the joy because he eats a delicious piece of chocolate. And no…

I was surprised by the “personage”, but after thinking, it is too ordinary to use a man or a woman, the gorilla is funny and incongruous!
Women will remember the advertising because it is about pleasure, men because it is a gorilla who play drums (so masculine!!!)!
You will remember the brand because you feel something! And i know another brand that did the same, it comes from Italy…. i am sure you will understand what i mean……..
http://www.youtube.com/watch?v=seJmEb0fcBA
Or in French:
http://www.youtube.com/watch?v=6eFsanW0ht0
(I would like to know who chose the personage in the French version….)
Same strategy … the link, between the product and the commercial, are feelings (Chocolate is pleasure) (Fiat uses memories, feelings and opinions)

kiss
ciao

Are you planning to launch a London store soon? It would be great to know when you are round in town for presentations/roadshows.

Best of luck with everything!

Sono un’operaio metalmeccanico con la voglia di fare (mi piace scrivere testi di canzoni,mi piace sognare ecc…)
Mi chiedevo se poteva interessarti una delle mie tante idee, che riguarda un tipo di infradito particolarmente strano,ma comodo e … stupendo !!!
Ciao in bocca al lupo !!!!
e Forza Juve!!!