(by Antheus)

In the past few days I was watching some English tv and what impressed me the most was the Cadbury dairy milk commercial, a classic milk chocolate tablet, which I believe is the most sold in the world.

You can view the commercial here , then we speak of it.

What do you think about it? Aside from aesthetic judgments and an insane consideration (when the gorilla lost the beat; the poor Phil Collins will always be remembered in this written song about his moment of depression after separating from his wife) this commercial makes you ponder upon the future of advertising.

Nevertheless, it’s clear that there is no connection between the drummer/gorilla and the tablet of chocolate.

In this case the objective of this commercial is simply to entertain in the same way as a cartoon or a tv show would do. The link between the product and the commercial is completely lost.

However, would the commercial be done in a way to remember the brand? Would the product be linked to the commercial? If so, does memory produce a purchase process?

It is obvious that this type of understated advertising can be done solely by well-known brands that speak for themselves without having to communicate much. However, I wonder if this type of commercial makes sense (certainty, the fact that we are talking about it means that the advertiser reached his objective)… Is this the future of advertising?

This entry was posted on Wednesday, October 17th, 2007 at 4:03 pm and is filed under Varie. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.