Archive for September 28th, 2007

Finally, the new I-I unique pieces

Friday, September 28th, 2007

(by Antheus)

Time zero has arrived. Finally, we presented the new I-I unique pieces.

Made in Italy 2.0 takes shape and materializes with these new 12 unique pieces. Innovative material, new concepts of product, and new cross overs. A flowers vase created like if it was a garment, handbags in material used for aeronautics, rain jacket in Goretex drawn like high dressmaker’s jackets.And more new I-I creations to describe in detail in the next few days.

Today in Milan we spent the whole day to present the new products to the press, fashionistas, and curious stop by’s. Explaining from the creative idea to the first prototype, showing the raw materials and the handicraft makings. We are exhausted, but very happy because by looking at in the eyes of each person we realized we got it right.

Here you can view all the new unique I-I pieces. They will be available in the shops before Christmas, but you can purchase them earlier on the web. In the next few days we will try to describe them one by one with the heart.