(by Antheus)

In less than a week we will present the new I-I creations that will interpret better our market approach and our philosophy of Italia Independent. These unique pieces have all been formulated inside the I-I team; each project was realized from our faithful partner design studio, Changedesign, outsourcing strictly with Italian suppliers and craftsmen.

Changedesign brings the best students from art schools and makes them work over concrete projects. By concrete projects we don’t mean designing sophisticated graphics with a Mac, but working with hands on materials, learning the occupation of the craftsman, and creating “inexperienced” products.

These students are able to use the actual skill of drawing innovative projects to create actual products. This creates extraordinary situations: students that travel to Italy from China to study design find themselves working with their hands innovative materials and fine fabrics. One step back and three to follow.

This is our contribution to the Italian creativity. Not only to breed new “home” talents, but also to seed the “Italian know-how-to-do” of young talents that come from foreign countries. Also, in this case, we love to talk about new creativity and the creation of a new species, which is the “Craftsmen 2.0”.