(by Lapo)

Hello everyone. We are here revising the final details for the September presentation of the new products.

I am very happy on how things are going; most of all, I am pleased about the teamwork we created. We were able to form a harmonized team, in which each expertise mixes with one another and complements each other. There are different types of personalities and talents: the creatives, the rigids, the strategists and intuitivist… however, only all together we can reach the wanted final result. This happens while inventing, producing, and communicating the product.

We had created a real family spirit. What I mean about family is not the Italian family, but the American family, such as a group of people that live well together.

I am also happy about the new products because they describe better the philosophy of Italia Independent. The main goal is to innovate before making a profit. We are not interested to create a collection; nevertheless, we want to make unique products, original, and likable. If not, we rather make nothing.