(by Lapo)

As Antheus has previously mentioned, we are very proud of the new I-I unique creations that we presented few days ago. Thanks to everyone who, in any way, has transmitted effort and energy that allowed our ideas and projects to come to life.I am aware that pictures do not really stand for the new “personal belongings” that need to be “touch by hand” to realize the value and the hard work to make them. I hope you will be able experience them soon.

For now, you can enjoy this great article that Suzy Menkes, fashion editor of International Herald Tribune wrote in respect of the positive comments for the new I-I pieces.

(by Antheus)

Time zero has arrived. Finally, we presented the new I-I unique pieces.

Made in Italy 2.0 takes shape and materializes with these new 12 unique pieces. Innovative material, new concepts of product, and new cross overs. A flowers vase created like if it was a garment, handbags in material used for aeronautics, rain jacket in Goretex drawn like high dressmaker’s jackets.And more new I-I creations to describe in detail in the next few days.

Today in Milan we spent the whole day to present the new products to the press, fashionistas, and curious stop by’s. Explaining from the creative idea to the first prototype, showing the raw materials and the handicraft makings. We are exhausted, but very happy because by looking at in the eyes of each person we realized we got it right.

Here you can view all the new unique I-I pieces. They will be available in the shops before Christmas, but you can purchase them earlier on the web. In the next few days we will try to describe them one by one with the heart.

(by Antheus)

In less than a week we will present the new I-I creations that will interpret better our market approach and our philosophy of Italia Independent. These unique pieces have all been formulated inside the I-I team; each project was realized from our faithful partner design studio, Changedesign, outsourcing strictly with Italian suppliers and craftsmen.

Changedesign brings the best students from art schools and makes them work over concrete projects. By concrete projects we don’t mean designing sophisticated graphics with a Mac, but working with hands on materials, learning the occupation of the craftsman, and creating “inexperienced” products.

These students are able to use the actual skill of drawing innovative projects to create actual products. This creates extraordinary situations: students that travel to Italy from China to study design find themselves working with their hands innovative materials and fine fabrics. One step back and three to follow.

This is our contribution to the Italian creativity. Not only to breed new “home” talents, but also to seed the “Italian know-how-to-do” of young talents that come from foreign countries. Also, in this case, we love to talk about new creativity and the creation of a new species, which is the “Craftsmen 2.0”.

(by Lapo)

Hello everyone. We are here revising the final details for the September presentation of the new products.

I am very happy on how things are going; most of all, I am pleased about the teamwork we created. We were able to form a harmonized team, in which each expertise mixes with one another and complements each other. There are different types of personalities and talents: the creatives, the rigids, the strategists and intuitivist… however, only all together we can reach the wanted final result. This happens while inventing, producing, and communicating the product.

We had created a real family spirit. What I mean about family is not the Italian family, but the American family, such as a group of people that live well together.

I am also happy about the new products because they describe better the philosophy of Italia Independent. The main goal is to innovate before making a profit. We are not interested to create a collection; nevertheless, we want to make unique products, original, and likable. If not, we rather make nothing.

(by Antheus)

Since we don’t like too many formalities, we pass immediately to the point.
Antheus will be the voice of I-I.
Antheus was a pagan godling earlier to the time of the Romans; Antheus was the god of the independence and freedom; he was venerated from the travelers and from who ever accepted civility, religions and different ways of living from their own. In Antheus, not only are held ours deep Italian roots, but also a new desire to discover new things, to experiment,  to mix languages, and pick up signals of style and beauty.

That’s what I-I does and that’s the content of this blog.
So, let’s start.